Case study · Automotive finance
Car finance, designed
to earn the first call.
360 AutoFin arranges car loans and verified vehicle deals for buyers across India. It is a business where the whole decision turns on whether you trust the people holding your paperwork. KRAM built the brand world and the website that has to prove it.
- Brand identity
- Website design & build
- Campaign creative
- Social content
An identity that had to read as safe hands.
Automotive brands lean fast and loud. Finance brands lean careful and quiet. 360 AutoFin is both at once, so the mark carries a speedometer sweep inside the zero and sets it in a wordmark with no flourishes at all. The guidelines allow three colours and no more: navy to hold still, gold for the promise, white for everything else. The lockup ships in two forms, one for light grounds and one for dark, and nothing else is sanctioned.
Palette
Midnight Navy
The ground everything sits on
#131126
Brushed Gold
Reserved for the promise
#C0A772
White
The whole of the rest
#FFFFFF
Aa
Exo 2
The display face. Squared and slightly extended, drawn for things that move.
Aa
Inter
The workhorse. Neutral and legible small, for rates, terms and paperwork.
The work in motion
Dream Car is Now
The campaign cut: one offer, four reasons to trust it.
Inside the office
Finance is a trust business. So we showed the room and the people in it.
Act two
And then, the site it all had to live on.
Five pages built around one job: get a visitor from "can I trust these people" to a phone call. Every service explains what the team actually handles and when it is the right fit, and the way to reach a human never leaves the screen.
It ships in two themes, and the car changes with them.
Light for daylight browsing, dark for evening. The hero art is not filtered between the two: it is a different photograph, chosen so the showroom reads bright in one and the garage reads moody in the other.
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Common questions
Questions about 360 AutoFin
What did KRAM Creative do for 360 AutoFin?
KRAM Creative built the brand identity, the website, campaign creative and social content. The identity is held to three colours with a speedometer sweep inside the zero, and the site is five pages built around one job: getting a visitor from doubt to a phone call.
What is 360 AutoFin?
360 AutoFin arranges car loans and verified vehicle deals for buyers across India.
Does KRAM Creative build websites for finance brands?
Yes. KRAM Creative designed and built the 360 AutoFin site, which ships in both a light and a dark theme and was laid out phone-first because most of that audience arrives on a phone. KRAM also built the site for NexArtha, a CA-led advisory firm.