Social Media
Why Has My Instagram Reach Dropped, and What Actually Brings It Back?
Instagram reach usually drops for ordinary reasons, not a shadowban. How to work out which one you have, and what brings reach back.
8 min read
Blog
Notes on the work.
Plain answers to the questions brands ask before they commit to anything. What things are, what they cost you later, and how to tell which one you actually need.
Agency
How to Choose a Digital Marketing Agency
Most agency decisions get made on a pitch deck and regretted on the third month's report. Nine questions to ask instead, and what the answers tell you.
9 min read
Web Development
Why Does a Business Need a Website When It Already Has Instagram?
A social profile is rented. A website is owned. Here is what a website does that a feed cannot, and when a business genuinely does not need one yet.
6 min read
Brand Identity
Brand Identity vs Logo Design: What You Are Actually Paying For
A logo identifies you. A brand identity tells everyone who works on your brand what to do next. Here is what separates the two, what an identity actually contains, and how to tell which one your business needs.
6 min read
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