Case study · Enterprise IT
Deep expertise,
finally made legible.
Cyber Shoppe has been building network infrastructure, security, backup and surveillance for Indian businesses since 2000. The expertise was never in question. The problem was that almost none of it was legible to anyone who had not already hired them.
- Social content
- Video production
- Campaign creative
- Technical storytelling
An identity we deliberately left alone.
Twenty-five years in, a blue-and-cyan mark stops being a style choice and starts being recognition. So this was never a rebrand. The palette stayed exactly as the guidelines set it, and the work happened inside those five colours: what gets said, how a technical idea gets staged, and whether a stranger can tell in three seconds that these people know what they are doing.
The palette, unchanged
Signal Blue
#1E6CAA
Cyan
#00ABE6
Indigo Ink
#2D2E57
Grey
#4F4D56
Canvas
#FBFDFE
One question per post
Each tile opens on a problem an IT head has actually had at two in the morning, then answers it. Question, what we do, how we do it. No adjectives.
The work in motion
Infrastructure is invisible until it fails, which makes it hard to sell and easy to postpone. Each film picks one failure the viewer has already lived through, and lets the fix speak for itself.
Security film
A founder on camera, because in enterprise IT the person is the credential.
The cable nobody checks
A slow network that throws no error and never disconnects.
One point of failure
Redundancy, argued by showing the day it saves.
Your brand could be the next case study.
Tell us what you're building. We'll show you what it could look like.
Common questions
Questions about Cyber Shoppe
What did KRAM Creative do for Cyber Shoppe?
Social content, video production, campaign creative and technical storytelling. It was deliberately not a rebrand: the palette stayed exactly as the existing guidelines set it, and the work happened inside those five colours.
What is Cyber Shoppe?
Cyber Shoppe has been building network infrastructure, security, backup and surveillance for Indian businesses since 2000.
Can KRAM Creative work within a brand's existing guidelines?
Yes. Cyber Shoppe's blue-and-cyan mark had twenty-five years of recognition behind it, so KRAM Creative left the identity alone and worked inside the existing five-colour palette. The brief was what gets said and how a technical idea gets staged, not how the brand looks.