Case study · Beauty
A press-on nail brand
with a magazine's eye.
Nail Daze makes press-on nail sets designed like editorial objects: marbled, chromed, hand-finished. KRAM built the brand's visual world around that idea, from a wordmark that behaves like a fashion masthead to the feed that carries it.
- Brand identity
- Logo animation
- Art direction
- Social content
The mark, and how it arrives.
Nail Daze had a name that wanted to be set in type, not drawn as a picture. The wordmark takes a high-contrast display serif, the kind that runs across a fashion masthead, and lets the final letter fall into a swash that circles back to a single star.
In motion it draws itself on, catches a chrome sheen, and settles. It is the first thing a customer sees on a reel and the last thing they see on a box.
The ground it sits on
Bone
#F7EBDD
Ink
#171310
The feed, art-directed as one piece
On a grid, a post stops being a post. Nine tiles alternate hand, product, and editorial, with the mark holding the centre.
The work in motion
Campaign film
Press-on nails, sold like a headline.
Product drop
The set, shown the way a customer opens it.
Street style
The nails as an outfit detail, not a product shot.
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Common questions
Questions about Nail Daze
What did KRAM Creative do for Nail Daze?
KRAM Creative built the brand identity, logo animation, art direction and social content. The wordmark uses a high-contrast display serif set like a fashion masthead, and the Instagram feed was art-directed as a single nine-tile composition rather than as separate posts.
What is Nail Daze?
Nail Daze makes press-on nail sets designed like editorial objects: marbled, chromed and hand-finished.
Does KRAM Creative design animated logos?
Yes. The Nail Daze wordmark was built to move: it draws itself on, catches a chrome sheen, and settles. It is the first thing a customer sees on a reel and the last thing they see on a box.